Undergraduate Business Programs

At Rider University, our commitment to shaping ground-breaking business leaders runs deep. Since our founding in 1865 as Trenton Business College, we have planted our roots in educating innovators who shape the future. For over 140 years, Rider has continuously invested in our students, helping them transform their passion into practical skills and enact real-world change.

Our Norm Brodsky College of Business upholds this tradition of engaged learning, academic excellence and personalized support. We are proud to be one of only two New Jersey institutions with dual AACSB accreditation in business and accounting — a distinction held by fewer than 2% of business schools worldwide.

Through hands-on education and a curriculum grounded in theory and practice, you build a well-rounded skill set, confidence and adaptability to thrive in today’s ever-evolving business landscape.

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Explore business programs by keyword or interest in the Academic Program Finder tool. Click the links below to get started. 

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Experience Engaged Learning

At Rider, you dive into Engaged Learning from day one. In our signature Business in Action program, you’ll collaborate with classmates to pitch, fund and run real businesses — gaining entrepreneurial skills and leadership experience early on.

Outside the classroom, you can be a part of our on-campus Saxbys café, which is entirely student-run and led by a student CEO. As an active participant, you handle the day-to-day business operations, decision-making and team management, allowing you to implement your theoretical knowledge.

The Business Living Learning Community (LLC) lets first-year business students live together in a cohort and engage in peer mentoring. Students live together in a residence hall and participate in guided activities. 

Rider’s tight-knit community also offers close ties to prestigious industry leaders. Through our faculty and alumni, you have access to Fortune 500 companies, local non-profit organizations, regional organizations and governmental entities.

These opportunities, along with many in-class experiences, bring your education to life and spur professional development.

A career-focused approach

Prepare to lead by studying at Rider. The Norm Brodsky College of Business programs give you the skills to succeed across sectors — from global corporations to family-owned businesses. Here, you dive into curricula integrating theory and practice, ensuring you have robust industry knowledge and strong communication and problem-solving competencies. 
 
We also provide additional support to help you land business internships and co-ops that transform your career trajectory. With our strategic location just a few miles from Trenton and Princeton, 35 miles north of Philadelphia, and 60 miles south of New York City, you can access exciting professional opportunities in one of the nation’s most dynamic regions.

As you progress through your program, you receive unwavering support from our Office of Career Development and Success, which offers personalized career coaching to jumpstart your professional future.

Accessible education pathways

Whether you’re beginning your first year of college, transferring from another institution or returning to finish your degree, Rider offers flexible, affordable degree pathways that help you achieve your long-term goals.

Planning to pursue a graduate degree? We can fast-track your success. Our 4+1 graduate program options empower you and other motivated students to earn a bachelor’s and master’s degree in just five years. It is possible to apply to the graduate business program after completing 90 credits in a Rider undergraduate business degree program. You may also qualify for direct admission to select graduate business programs, saving time and money.

You can also receive generous tuition discounts by achieving higher grades:

• 30% reduction on graduate tuition for eligible undergraduate accounting majors with a 3.2+ GPA.
• 20% reduction on graduate tuition for students who enter the M.B.A. or M.S. in information systems programs directly from their undergraduate studies with a GPA of 3.0 or higher.    

Choose from 11 distinct business majors and two co-majors designed to enrich your understanding of how the business world works.

As an undergraduate student at the Norm Brodsky College of Business, you can pursue a Bachelor of Science in Business Administration (B.S.B.A.) and choose from the following business programs:

• Accounting Major: In this program, you develop advanced expertise in financial reporting, auditing and tax preparation.
• Business Administration Major: This major helps you gain a broad understanding of business operations. It is also beneficial for those aiming for management roles or entrepreneurial endeavors.
  • Online B.S.B.A. in Business Administration: Fully online option exclusively for adult learners in the Continuing Education Program. 
• Business Analytics Major: Become proficient in data analysis and decision-making processes to drive business strategies.
• Entrepreneurial Studies Major: Ready to pursue innovation? This major gives you the high-level skills and tools to start and manage new ventures.
• Finance Major: In this program, you study investment strategies, financial planning and risk management, equipping you with the knowledge needed to drive decision-making.   
• Global Supply Chain Management Major: This major examines the logistics of product and service distribution on a global scale and equips you for a thriving career in this field.
• Health Care Management Major: This integrative program blends trusted business principles with healthcare management, preparing you to work in the health services field.
• Human Resource Management Major: Learn how to manage personnel and build a cohesive workforce effectively. This major emphasizes recruitment, training and employee development strategies.
• Information Technology Management Co-major: In this program, you deepen your information technology and business acumen, helping you to chart a rewarding career path. 
• International Business Co-major: This co-major enables you to study the complexities of global commerce and enact worldwide change.
• Management and Leadership Major: Develop well-rounded leadership skills and managerial competencies so you can lead with confidence and pursue organizational success. 
• Marketing Major: In this degree program, you explore market research, consumer behavior and strategic communication, equipping you to build brand awareness, connect with clientele and tell an organization’s story.
• Sport Management Co-major: Discover how to apply tried-and-true business principles to the sports industry.

Looking to specialize your education or infuse your studies with strategic business insights? You have the option to add one of the following eight minors to your undergraduate degree:

• Business Analytics Minor
• Entrepreneurship Minor
• General Business Minor
• Health Administration Minor
• Information Technology Management Minor
• Legal Studies Minor
• Sales Minor
• Sports Studies Minor

At Rider, we provide a business education tailored to your interests. Our undergraduate business programs offer opportunities for independent study in business-related areas for which formal courses are not available, so you can craft an educational plan that is uniquely you.

Business honors

Ready for a challenge? Our Business Honors Program offers an enriched academic experience, designed to develop leadership, critical thinking, and problem-solving skills. And, with a cohort-based model, you’ll collaborate with classmates, growing as a team player and forming lasting relationships.

Business Honors Program

Work with expert faculty

Explore the departments within the Norm Brodsky College of Business and get to know our renowned faculty members who help you uncover your potential and invest in your success.

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