Program overview

Rider’s minor in sales pairs well with any business major. Students pursuing this minor will establish a solid base of concepts and skills in sales and negotiation while elective courses will allow them to focus on complementary knowledge areas and/or industries. 

Norm Brodsky College of Business with flowers in the foreground

Minor requirements

With our 18-credit minor, you’ll learn how to examine persuasive techniques utilized in sales presentations as well as the responsibilities of planning and administering personal selling operations. A variety of teaching techniques will be used such as readings, discussions, and role-plays so that you can grasp a deeper understanding of sales knowledge.


Barry Ashmen

Assistant Professor

Department of Marketing

Sweigart Hall

ashmen [at]


Academic Focus: Marketing

Outside of the Sweigart Building at Night