Program overview

Study at one of only a handful of NJ schools with AACSB accreditation. Gain the knowledge you need to compete in today’s ever-changing global marketplace. Enter the workforce with a strong background in business, a critical understanding of consumer behavior, ad trends and the know-how needed to reach target audiences and to promote services and products.


of 2020-21 of marketing graduates are employed full-time or continuing their education


projected job openings for advertising, promotions, and marketing managers (U.S. Bureau of Labor Statistics, 2022)each year


median annual salary for marketing managers (U.S. Bureau of Labor Statistics, 2022)

Be creative and convincing

Rider business graduates are so in-demand, they often have more than one full-time job offer at graduation. 

Common careers:

  • Brand/product manager
  • Marketing manager
  • Event/meeting planner
  • Market research analyst
  • Media planner
  • Social media manager

Start strong to make it big

Solidify your business acumen with an internship based independent study.

Photo of Sarah Carbonaro
Taking the marketing core classes at Rider prepared me for my dream job at a great advertising agency. The classes always had challenging content and real world applications such as case studies and mock advertisement creation.
Sarah Carbonaro '21
Marketing Major (B.S.B.A.)
Read her story

Concentration in financial services

This program is designed for students interested in the many careers requiring knowledge of finance as well as strong marketing skills including banking, investment banking and insurance. 

This concentration is available to finance and marketing majors in the Norm Brodsky College of Business. Students majoring marketing are required to complete 12 credit hours in finance coursework.

Student working on laptop
Norm Brodsky College of Business with flowers in the foreground

Program requirements

Our 120-credit program focuses on core business principles and strategies. You will have the choice of pursuing one of five marketing tracks.

Financial aid resources

Learn more about financial aid, tuition and the various options we offer to make your college education affordable.


Anubha Mishra

Associate Professor, Department Chair

Department of Marketing

Sweigart Hall

amishra [at]

(609) 895-5513

Academic Focus: Marketing

Outside of the Sweigart Building at Night