Business Analytics, B.S.B.A.

Use big data to change the future

Tailor your studies to your career goals through special tracks in accounting, artificial intelligence & machine learning, finance, global supply chain, health care management, marketing, risk management, or sports analytics.

Program overview

Harness the power of big data with a degree in business analytics — and prepare to launch an exciting career in this fast-growing, high-demand field. Students majoring in business analytics at Rider will learn how to formulate business problems, apply analytics techniques and convey actionable insights that deliver real business value. You can customize your program of study based on your desired career path and industry interests.

The Business Analytics program leads to a STEM degree which combines technology-focused courses, such as data analytics and artificial intelligence, with business courses to teach students the application of data-driven insights to create new opportunities, solve business challenges, and drive innovation.

Admission options

Three students pose for photo on Rider campus.

First-year - How to Apply

Rider is where your future begins. First-year students are defined as recent high school graduates who are attending college for the first time. There are so many opportunities ahead. Take the first step towards your tomorrow at Rider.

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Transfer - How to Apply

No matter where you began your journey, Rider has the resources you need to continue moving forward. At Rider, transfer students are defined as students who are under the age of 25 and have credits from another college or university.

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Continuing Education - How to Apply

Rider offers flexible pathways for adult learners aged 25 or over, including veterans and active duty military personnel, that allow you to earn your bachelor's degree or take courses for personal enrichment. Non-matriculated or visiting students should apply using the Continuing Education application.

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Where potential becomes a plan

Business analytics has become a corporate necessity across all industries. As a business analytics student, you will fill a critical need for professionals who can look creatively at data and translate it into valuable insights.

Industry areas needing business analytics include:

Consumer products
Marketing
Insurance
Healthcare
Technology services
Fraud identification and protection
Criminal justice
Sports

Program requirements

Our program focuses on core business principles and strategies. Tailor your studies to your career goals through special tracks in accounting, applied statistics, finance, global supply chain, health care management, marketing, programming, or sports analytics.

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All my experiences at Rider provided me with talking points for various interviews, eventually helping me get my first co-op with Johnson & Johnson."

Amber Stile '19

Business Analytics (B.S.B.A.)

Career preparation

Fill a critical need for tech-savvy professionals who can analyze data from cell phones, tablets, online orders, data searches and GPS. Get a headstart on your career with an internship opportunity.

Recent internship and co-op placements include:

Bristol Myers Squibb
Johnson & Johnson
NJM Insurance Group
International Sculpture Center
JPMorgan Chase

Internships & Co-Ops

Engaged Learning

Learning by doing. That’s the driving principle behind Engaged Learning at Rider. It’s where theory meets practice, giving you the opportunity to apply the knowledge, skills and insights you’ve gained in the classroom to real-world situations and professional settings.

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