Skip to Main Content Skip to Footer
Rider University Home

Header Menu (Mobile)

About
  • Why Choose Rider
  • Virtual Tour
  • Rider Stories
  • Upcoming Events
  • News@Rider
  • Diversity, Equity and Inclusion
  • Campus Directory
  • Offices and Services
  • Leadership
  • Consumer Information
  • Commencement
  • Contact Us
Academics
  • Program Finder
  • Colleges and Schools
  • Engaged Learning
  • Academic Calendars
  • Academic Support Services
  • Academic Programs and Opportunities
  • Career Development and Success
  • Centers and Institutes
  • Course Catalog
  • University Library
Admissions
  • Apply Now
  • First-Year Admissions
  • Transfer Admissions
  • Graduate Admissions
  • International Admissions
  • Continuing Education Admissions
  • J-term Winter and Summer Sessions
  • University Partnerships
  • Veterans and Military
  • Visit Options
  • Contact Admissions
Tuition and Aid
  • Financial Aid and Scholarships
  • Tuition and Fees
  • First-Year and Transfer Student Resources
  • Returning Student Resources
  • Graduate Student Resources
  • Continuing Education Student Resources
Student Life
  • Housing and Dining
  • Campus Events and Traditions
  • Activities and Organizations
  • Fraternities and Sororities
  • Health and Wellness
  • Arts and Culture
  • Intramural and Club Sports
Athletics
  • Go Broncs Website
  • Athletic Facilities and Directions
  • Upcoming Events
  • Apply
  • Visit
  • Inquire
  • Rider's 8th President
    • Gmail
    • Canvas
    • myRider
    • Report an incident
    • BroncNation
    • 25Live
    • Zoom
    • Technology HelpDesk
    • Facilities Work Orders
    • Campus Directory
    • Apporto
    • Prospective Students and Families
    • Prospective Faculty and Staff
    • Current Students
    • Current Faculty and Staff
    • Alumni
  • Give
Home
  • Apply
  • Visit
  • Inquire
  • Rider's 8th President
    • Gmail
    • Canvas
    • myRider
    • Report an incident
    • BroncNation
    • 25Live
    • Zoom
    • Technology HelpDesk
    • Facilities Work Orders
    • Campus Directory
    • Apporto
    • Prospective Students and Families
    • Prospective Faculty and Staff
    • Current Students
    • Current Faculty and Staff
    • Alumni
  • Give
  • About
    Why Choose Rider
    Virtual Tour
    Rider Stories
    Upcoming Events
    News@Rider
    Diversity, Equity and Inclusion
    Campus Directory
    Offices and Services
    Leadership
    Consumer Information
    Commencement
    Contact Us
  • Academics
    Program Finder
    Colleges and Schools
    Engaged Learning
    Academic Calendars
    Academic Support Services
    Academic Programs and Opportunities
    Career Development and Success
    Centers and Institutes
    Course Catalog
    University Library
  • Admissions
    Apply Now
    First-Year Admissions
    Transfer Admissions
    Graduate Admissions
    International Admissions
    Continuing Education Admissions
    J-term Winter and Summer Sessions
    University Partnerships
    Veterans and Military
    Visit Options
    Contact Admissions
  • Tuition and Aid
    Financial Aid and Scholarships
    Tuition and Fees
    First-Year and Transfer Student Resources
    Returning Student Resources
    Graduate Student Resources
    Continuing Education Student Resources
  • Student Life
    Housing and Dining
    Campus Events and Traditions
    Activities and Organizations
    Fraternities and Sororities
    Health and Wellness
    Arts and Culture
    Intramural and Club Sports
  • Athletics
    Go Broncs Website
    Athletic Facilities and Directions
    Upcoming Events

Popular Searches

  • Bookstore
  • Campus Directory
  • Campus Map
  • Canvas
  • Commencement
  • Housing and Dining
  • Human Resources
  • Majors and Programs
  • Parking
  • Transcript Requests
  • myRider
Susan O'Sullivan-Gavin

Susan O'Sullivan-Gavin

Associate Professor
  • Home
  • About Rider
  • Campus Directory
  • Susan O'Sullivan-Gavin

Contact Info

Email: sosullivang [at] rider.edu

Phone Number: 609-896-5374

Department: Department of Marketing

Office Location: Sweigart Hall

Additional Info:

Academic Focus: Legal Studies

Contact Info

Email: sosullivang [at] rider.edu

Phone Number: 609-896-5374

Department: Department of Marketing

Office Location: Sweigart Hall

Additional Info:

Academic Focus: Legal Studies

Background Information

  • JD Seton Hall University, School of Law, 1991
  • B.A. Seton Hall University, Political Science, 1988

Refereed Articles

  • Wagner Ricci, C. & O'Sullivan-Gavin, S. A. (in press, 2017). The Detection of Earnings Management in American Micro-Cap Companies.  Journal of Applied Financial Research, 1.
  • Gao, Z. & O'Sullivan-Gavin, S. (2015). The development of consumer privacy protection policy in China: A historical review.  Journal of Historical Research in Marketing, 7 (2) (232), 255, doi: https://www.emeraldinsight.com/doi/abs/10.1108/JHRM-08-2014-0022.
  • O'Sullivan-Gavin, S. A. & Amazeen, M. A. (2016).  The Advertising Industry in the Social Media Age: The Ethical and Legal Implications of Unsanctioned Rogue or 'Scam' Ads.   Journal of Law, Business & Ethics, 22, 9-25.
  • O’Sullivan-Gavin, S. A. & Shannon, J. H. (2014). Making the Leap: Developing and Implementing Hybrid and Online Legal Studies Courses. Southern Journal of Business & Ethics, 6, 69-91.
  • Ricci, C. & O'Sullivan-Gavin, S. A. (2014). An Analysis of Earnings Manipulation via Inventory in Companies Sanctioned by the SEC. Journal of Applied Financial Research, 1, 24 - 35.
  • Lozada, H., O'Sullivan-Gavin, S. A., Kritz, G., & Mintu-Wimsatt, A. (2013). The Challenge of Online Privacy to Global Marketers. Journal of Marketing Development and Competitiveness, 7 (1), 54-62.
  • Ricci, C. & O'Sullivan-Gavin, S. A. (2012). Internal Financial Impacts of the SEC's Accounting and Auditing Enforcement Releases (AAERs). Journal of Business and Economic Perspectives, 39 (1), 7-17.

Refereed Proceedings

Abstract Only

  • Lozada, H., Kritz, G., & O'Sullivan-Gavin, S. A. (2014). Can Consumers' Online Privacy Be Protected? Marketing Management Association Spring Proceedings 2014, 101.

Non-Refereed Articles

  • Wagner Ricci, C. & O'Sullivan-Gavin, S. A. (2017). Identifying Earnings Management: The Case of Small-Cap Corporations in the United States. VIII (4), 214 - 229.
  • Shannon, J. H. & O'Sullivan-Gavin, S. A. (2016).  Post Quon: An Analysis of the Evolution of New Media and the Employment Relationship.  Journal of Business and Technology Law, 11 (2), 179 - 198, doi: http://digitalcommons.law.umaryland.edu/jbtl/..

Book

  • Amazeen, M. A. & O'Sullivan-Gavin, S. A. (2016).  Controversies in Media Ethics: Chapter 8: Rogue Advertising in the Digital Age: Creative Reputation Building or Industry Irresponsibility? New York, New York USA:  Bloomsbury Press.
  • Hunter, R. J., Shannon, J. H., Amoroso, H. J., & O'Sullivan-Gavin, S. A. (2012). The Legal Environment of Business: A Managerial and Regulatory Perspective, Third Edition (Third Ed. ed.). New York, NY: CreateSpace.

Book Chapters Refereed

  • Amazeen, M. A. & O'Sullivan-Gavin, S. A. (2016). 'Rogue' Advertising in the Digital Age: Creative Reputation Building or Industry Irresponsibility?  In Press, In P. Booth and A. Davisson (Eds.), Controversies in Digital Ethics. 

Presentation of Refereed Papers

International

  • O'Sullivan-Gavin, S. A. & Gao, Z. (2014, July). Policy-Making on Consumer Privacy Protection in China: A Historical Review. 14th Bi-Annual International Society of Markets & Developments Special Interest Group Conference at the 39th Annual Macromarketing Conference, July 2-5, 2014, Royal Holloway University of London, London, England., London, Great Britain.

National

  • O'Sullivan-Gavin, S. A. & Shannon, J. H. (2015, August). Post Quon: New Media and the Employment Relationship.  Academy of Legal Studies in Business, Philadelphia, Pennsylvania.
  • O'Sullivan-Gavin, S. A. & Amazeen, M. A. (2014). The Advertising Industry in the Social Media Age: The Ethical and Legal Implications of Unsanctioned Rogue or 'Scam Ads.   Academy of Business Research, Atlantic City, New Jersey.
  • Amazeen, M. A. & O’Sullivan-Gavin, S. A. (2014) “Rogue” Advertising in the Digital Age: Creative Reputation Building or Industry Irresponsibility?” Association for Education in Journalism and Mass Communication (AEJMC) Inaugural Walter Cronkite Conference on Media Ethics and Integrity, Missouri Western University (Best Paper Award), Missouri.
  • Lozada, H., Kritz, G., & O'Sullivan-Gavin, S. A. (2014). Can Consumers' Online Privacy be Protected? Marketing Management Association Spring Proceedings 2014, Las Vegas, Nevada.

Regional

  • O'Sullivan-Gavin, S. A. & Shannon, J. H. (2013). Keeping it Real: Using Technology to Connect Current Events with Course Theories and Concepts. The Business Professor Teaching Summit 2013. Pearlstein Business Learning Center, Center for Teaching Excellence, Drexel University, Philadelphia, Pennsylvania.
  • O'Sullivan-Gavin, S. A. & Shannon, J. H. (2013, January). Cloudy with a Chance of? Introducing Cloud Technology to Students through Learning Management Systems, Open Source and Free Applications, and Active Learning. 2013 EDUCAUSE Mid-Atlantic Regional Conference, Baltimore, Maryland.
  • O'Sullivan-Gavin, S. A. & Shannon, J. H. (2012). Making the Leap: Developing and Implementing Hybrid and Online Courses at Rider University and Seton Hall University. The Business Professor Teaching Summit 2012. Pearlstein Business Learning Center, Center for Teaching Excellence, Drexel University, Philadelphia, Pennsylvania.

State

  • O'Sullivan-Gavin, S. A. & Shannon, J. H. (2013). Cloud Technology and Teaching: Helping Students Understand, Use and Maximize Cloud Technology in Courses. NJEDge.net. Annual Conference 10.0: Digital Reality, Plainsboro, New Jersey.
  • O'Sullivan-Gavin, S. A. (2013). The Sky's the Limit – Teaching and the Cloud: Helping Students Understand, Use and Maximize Cloud Technology in Courses. NJEDge.Net 14th Annual Faculty Showcase, Georgian Court University, Lakewood, New Jersey.
  • O'Sullivan-Gavin, S. A. & Shannon, J. H. (2012). A Collaborative Model for the Development and Implementation of Hybrid and Online Courses at Rider University and Seton Hall University. NJEDge.net. Annual Conference 9.0, Policy and Governance Track, Plainsboro, New Jersey.

Presentation of Non-Refereed Papers

Local

  • O'Sullivan-Gavin, S. A., Wilner, A., & Hunter, B. (2015, May). Engaging Students through Deep Dives in the Disciplines.  Rider University Faculty Development Workshops, Lawrenceville, New Jersey.
  • Shannon, J. H. & O'Sullivan-Gavin, S. A. (2012). Online and Hybrid Course Development. The Teaching. Learning and Technology Center Summer Series Workshop, Seton Hall University, South Orange, New Jersey.
  • O'Sullivan-Gavin, S. A. (2012). New Media and Corporate Policies. Rider University, College of Business, Work-In-Progress Seminar, Lawrenceville, New Jersey.

Honors/Awards/Grants

Awards

  • 2015:  Davis Research Fellowship 2015 - 2016, Rider University Norm Brodsky College of Business.   Engaging Students in Research Projects: An Analysis of Teaching Effectiveness and Learning Outcomes from a Student Perspective.
  • 2014:  The Advertising Industry in the Social Media Age: The Ethical and Legal Implications of Unsanctioned Rogue or 'Scam' Ads.  Presented by Susan A. O’Sullivan-Gavin and Michelle Amazeen. The Academy of Business Research Fall, 2014 Conference (Best Paper Award), Atlantic City, NJ (Sept. 2014).
  • 2014:  “Rogue” Advertising in the Digital Age: Creative Reputation Building or Industry Irresponsibility? Presented by Michelle Amazeen and Susan A. O’Sullivan-Gavin. The Association for Education in Journalism and Mass Communication (AEJMC) Walter Cronkite Conference on Media Ethics and Integrity, Missouri Western University (Best Paper Award), Missouri (Nov. 2014).
  • 2014:  Can Consumers’ Online Privacy Be Protected?  Hector Lozada, Gary Kritz, and Susan A. O’Sullivan-Gavin. Marketing Management Association Spring Proceedings 2014, Las Vegas, NV. (Best Paper Award) (2014) p ix, p101.
  • 2013: 2013 Summer Research Fellowship. Rider University. 2013 Summer Research Fellowship
  • 2013: Davis Research Fellowship 2013 - 2014. Rider University, Norm Brodsky College of Business.
  • 2012: 2012 Summer Research Fellowship. Rider University. 2012 Summer Research Fellowship
  • 2011: 2011 Summer Research Fellowship. Rider University. 2011 Summer Research Fellowship
  • 2010: Seton Hall University Stillman School of Business. Graduate Teacher of the Year
  • 2007: Seton Hall University Stillman School of Business. Research Achievement Award
  • 2007: Seton Hall University Stillman School of Business - Alpha Kappa Psi. Teacher of the Year
  • 2006: Seton Hall University Stillman School of Business. Outstanding Teacher Recognition
  • 2004: Seton Hall University Stillman School of Business. Research Achievement Award
Apply
Visit
Inquire
Give

Rider University
2083 Lawrenceville Road
Lawrenceville, NJ 08648

Main: 609-896-5000
Admissions: 800-257-9026

Information on rider.edu may be subject to change.

connect with us

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • TikTok

Visit

  • Events for Prospective Students
  • Directions to Campus
  • Campus Map
  • Virtual Tour
  • Contact Admissions
  • Events for Prospective Students
  • Directions to Campus
  • Campus Map
  • Virtual Tour
  • Contact Admissions

Get Help

  • Contact Us
  • Transcript Requests
  • Offices & Services
  • Public Safety
  • Academic Program Finder
  • Title IX
  • Contact Us
  • Transcript Requests
  • Offices & Services
  • Public Safety
  • Academic Program Finder
  • Title IX

Engage

  • Give
  • Alumni
  • Events & Performances
  • myRider
  • Job Opportunities
  • Give
  • Alumni
  • Events & Performances
  • myRider
  • Job Opportunities

Stay Informed

  • Campus Updates
  • News@Rider
  • University Library
  • University Marketing & Communications
  • Campus Updates
  • News@Rider
  • University Library
  • University Marketing & Communications
© Rider University
Privacy Policy Cookie Policy Contact Us