Cynthia Newman

Positioning; strategic market planning; marketing of higher education institutions; marketing research

Scholarship of teaching and learning; planning and positioning in the nonprofit sector

Strategic market planning; principles of marketing; introduction to business; international marketing; marketing analysis and decision making

Doctor of Philosophy, 1998, University of Pennsylvania, Higher Education Administration
Master of Business Administration, 1991, Rider University
Bachelor of Science in Business Administration, 1989, Rider University, Economics

Haywood-Sullivan, M. E. & Newman, C. M. (2016). Four Scores! Making Connections through an Integrative Business Game. Business Education Innovation Journal, 8 (1), 39-49.
Darian, J. C., Tucci, L., Newman, C. M., & Naylor, L. (2015). An Analysis of Consumer Motivations for Purchasing Fair Trade Coffee. Journal of International Consumer Marketing, 27 (4), 318-327.
Newman, C. M. (2012). Facilitating Critical Thinking in an Introduction to Business Freshman Course. American Journal of Business Education, 5 (3), 303-309.

Hernandez, S. A. & Newman, C. M. (2015). Positive Long-term Impact of Minding Our Business Entrepreneurship Programs for Low-Income Middle School Students. USABSE 2015 Proceedings.
Haywood, M. E. & Newman, C. M. (2014). The Business Connection: An Integrative Business Game. Northeast Business & Economics Association Proceedings, 189-193.
Hernandez, S. A. & Newman, C. M. (2013). Long-term Impact of Minding Our Business Entrepreneurship Programs for Low-Income Middle School Students. Proceedings of the Academy of Business Education International Conference.

Darian, J. C., Tucci, L., & Newman, C. (2014). An Analysis of Consumer Motivations for Purchasing Fair Trade Coffee. International Food Marketing Research Symposium, Arhus, Denmark.
Hernandez, S. A. & Newman, C. M. (2013, September). Long-term Impact of Minding Our Business Entrepreneurship Programs for Low-Income Middle School Students. Academy of Business Education International Conference, Southampton, Bermuda.

Newman, C. M. (2017). Assessing Undergraduate Marketing Capstone Courses: A Content Analysis. Marketing Management Association Fall Educators' Conference, Pittsburg, Pennsylvania.
Hernandez, S. A. & Newman, C. M. (2015, January). Positive Long-term Impact of Minding Our Business Entrepreneurship Programs for Low-Income Middle School Students. USABSE 2015, Tampa, Florida.
Wilner, A. F., Brown, P. A., Cape, J. E., Musumeci-Szabo, T. J., & Newman, C. M. (2014, March). Three R's for SoTL: Rigor, Relevance, and Rubrics. SoTL Commons Conference, Savannah, Georgia.

Haywood-Sullivan, M. E., Amadio, W. J., & Newman, C. M. (2015, October). Lucky Number 7? One School's Approach to Addressing AACSB's Newly Founded Accounting Standard. MAACBA Conference (Middle Atlantic Assoc. of Colleges of Bus. Admin., Bolton Landing, New York.

2013: Rider University Summer Developmental Fellowship.
2012: Long-term Impact of Minding Our Business on Trenton Alumni. (With Sigfredo Hernandez) Rider University, Davis Research Fellowship.
2011: Rider University Fall Semester Research Leave.
2010: A Comparative Analysis of Undergraduate Capstone Marketing Courses (with Alan Wiman) Rider University, Davis Research Fellowship.
2008: Minding Our Business: Longitudinal Effects of a Service Learning Experience in Entrepreneurship on Mentors (with Sigfredo Hernandez) Rider University Davis Research Fellowship.
2008: Rider University Summer Research Fellowship.
2007: Best Paper Award, International Business and Economics Research Conference.
2007: Minding Our Business: Longitudinal Effects of a Service Learning Experience in Entrepreneurship on Mentors (with Sigfredo Hernandez) Rider University Davis Research Fellowship
2007: Awarded to two faculty members from the Lawrenceville campus each academic year Rider University Distinguished Teaching Award.
2005: NJPRO Foundation is an affiliate of the NJ Business and Industry Association Bright Idea Teaching Award, Stillman School of Business, Seton Hall U. and NJPRO Foundation.
2004: Best Paper Award, International Business and Economics Research Conference.
2004: Best Paper Award, College Teaching and Learning Conference.
1999: Best Paper Award, Association of Marketing Theory and Practice Conference.