Welcome to the Virtual Market Fair

First-year students in the Norm Brodsky College of Business participate in the Business in Action program. As they learn and develop a foundational understanding of the business environment and business functions, students work in teams to develop and run a small business throughout the semester. They learn how to write a business plan and are provided funds to execute their plan.

Our student run businesses are listed below, click to learn more about their business and purchase products. Alternatively, you can visit the market fair in person on Thursday, March 28, 2024 from 11:30 a.m. - 1 p.m. in the Student Recreation Center Atrium. Happy shopping!

Student-run businesses

Your support makes it possible

The Business in Action program is made possible thanks to the generous sponsorships of Rider alumni and friends. A portion of the teams’ profits are donated to charitable organizations that the students choose, and the other 50% is reinvested into the program to support future activities of the Business Living & Learning Community.