Welcome to the Virtual Market Fair

First-year students in the Norm Brodsky College of Business participate in the Business in Action program. As they learn and develop a foundational understanding of the business environment and business functions, students work in teams to develop and run a small business throughout the semester. They learn how to write a business plan and are provided funds to execute their plan.

Each student-run business has provided a link where you can learn more about their business and purchase products. Alternatively, you can visit the market fair in person on Thursday, November 17 from 11:30 a.m. - 1 p.m. in the Student Recreation Center Atrium. Happy shopping!

Student businesses

Your support makes it possible

The Business in Action program is made possible thanks to the generous sponsorships of Rider alumni and friends. A portion of the teams’ profits are donated to charitable organizations that the students choose, and the other 50% is reinvested into the program to support future activities of the Business Living & Learning Community.