Social Media Strategies, B.A.

Strategically influence and engage audiences.

Prepare to strategically create, manage and curate social media content and use it as an effective, professional communication tool.

Program overview

Rider’s social media strategies major will prepare you to strategically create, manage and curate multi-platform social media content for various purposes and in various contexts. You will develop the knowledge and skills to plan and execute social media campaigns, create and implement social media policies, create digital content, and evaluate the effectiveness of social media strategies.

Admission options

First-year - How to Apply

Rider is where your future begins. First-year students are defined as recent high school graduates who are attending college for the first time. There are so many opportunities ahead. Take the first step towards your tomorrow at Rider.

Learn More

Transfer - How to Apply

No matter where you began your journey, Rider has the resources you need to continue moving forward. At Rider, transfer students are defined as students who are under the age of 25 and have credits from another college or university.

Learn More

Continuing Education - How to Apply

Rider offers flexible pathways for adult learners aged 25 or over, including veterans and active duty military personnel, that allow you to earn your bachelor's degree or take courses for personal enrichment. Non-matriculated or visiting students should apply using the Continuing Education application.

Learn More

Program requirements

Our 48-credit program features coursework that will provide you with essential communication skills, fundamentals, exposure to current digital media trends and a foundational understanding of communication law and ethics. Students will gain well-rounded skills in multimedia, including video production, podcasting and graphic design. The social media program culminates with a unique capstone experience that allows you to gain hands-on experience and develop your portfolio by working with a professional client under faculty guidance.

View catalog

Career outlook

According to the U.S. Bureau of Labor Statistics (2022), this in-demand career path is expected to grow 8% by 2031 which is faster than the average for all occupations. Earning your bachelor’s degree in social media strategies from Rider will provide you with the background and qualifications required for careers in social media, public relations, marketing and related communications fields.

Common careers:

Communication manager
Digital engagement specialist
Digital marketing coordinator
Digital content planner
Multimedia specialist
Social media manager
Social media and branding specialist
Online community manager

From the social media strategies coursework and materials to the capstone project, what I learned in the program helped prepare me for the career that I’m in today. I’m able to pull knowledge I obtained into my current role to help inform the work I do with my organization.

Chloe Orr ‘21

Account coordinator, JK Design; Communication studies major, social media strategies minor

Internships & Co-ops

Rider's Department of Communication, Journalism and Media offers an extensive internship and co-op program that encourages and supports students to find. The University’s close proximity to New York City and Philadelphia, two of the world’s most influential, media-rich cities offers students with numerous opportunities to gain valuable field experience and academic credit.

Learn More