Program overview

Rider’s social media strategies major will prepare you to strategically create, manage and curate multi-platform social media content for various purposes and in various contexts. You will develop the knowledge and skills to plan and execute social media campaigns, create and implement social media policies, create digital content, and evaluate the effectiveness of social media strategies.

Journalism students

Program requirements

Our 48-credit program features coursework that will provide you with essential communication skills, fundamentals, exposure to current digital media trends and a foundational understanding of communication law and ethics. Students will gain well-rounded skills in multimedia, including video production, podcasting and graphic design. The social media program culminates with a unique capstone experience that allows you to gain hands-on experience and develop your portfolio by working with a professional client under faculty guidance.

Career outlook

According to the U.S. Bureau of Labor Statistics (2022), this in-demand career path is expected to grow 8% by 2031 which is faster than the average for all occupations. Earning your bachelor’s degree in social media strategies from Rider will provide you with the background and qualifications required for careers in social media, public relations, marketing and related communications fields. 

Common careers:

  • Communication manager
  • Digital engagement specialist
  • Digital marketing coordinator
  • Digital content planner
  • Multimedia specialist
  • Social media manager
  • Social media and branding specialist
  • Online community manager
Chloe Orr
From the social media strategies coursework and materials to the capstone project, what I learned in the program helped prepare me for the career that I’m in today. I’m able to pull knowledge I obtained into my current role to help inform the work I do with my organization.
Chloe Orr ‘21
Account coordinator, JK Design; Communication studies major, social media strategies minor

Internships & Co-ops

Rider's Department of Communication, Journalism and Media offers an extensive internship and co-op program that encourages and supports students to find. The University’s close proximity to New York City and Philadelphia, two of the world’s most influential, media-rich cities offers students with numerous opportunities to gain valuable field experience and academic credit.

Campus green

Financial aid resources

Learn more about financial aid, tuition and the various options we offer to make your college education affordable.


Social Media Strategies (B.A.)

Nancy Wiencek

Professor, Department Chair

Department of Communication, Journalism, and Media

Fine Arts Building

nwiencek [at]

(609) 895-5420

Academic Focus: Communication

Exterior shot of the Fine Arts Building