Program overview

Rider’s B.A. in Public Relations will give you the tools behind effective public communication. Students learn all facets of practical campaigns, learning from professionals in the field. In the capstone course, students work with local corporate or nonprofit clients and have the opportunity to participate in the Rider Public Relations Student Society America.


Program requirements

Our program will prepare you to join the next generation of public relations professionals by building your skills in campaign strategy, writing and storytelling, social media, multimedia production and media relations.

Keep the public informed

Challenging, dynamic and ever-evolving, Rider’s B.A. in Public Relations will give students the tools to plan and run effective publicity campaigns by blending creativity with critical-thinking and providing the competencies and skills needed to succeed in the communication and media industries.

Common careers:

  • Public relations director
  • PR agency account executive
  • Special events coordinator
  • Media relations manager
  • Social media manager
  • Government affairs specialist
  • Fundraiser
  • Crisis communicator

Communication in motion

Apply your classroom knowledge to a professional setting, network with industry experts and expand your resume - all while setting the stage for a fulfilling career. Discover how Rider’s close proximity to New York City and Philadelphia, two of the world’s most influential, media-rich cities, and our extensive internship and co-op program provide students with numerous opportunities to gain valuable field experience and academic credit.

Fall campus leaves
Olivia Lee, Alumni
Each course propels you closer to your dream internship and ultimately your dream job. The support of each professor empowers you to reach beyond your goals.
Olivia Lee, '18
Public Relations (B.A.)

Financial aid resources

Learn more about financial aid, tuition and the various options we offer to make your college education affordable.


Public Relations (B.A.)

Nancy Wiencek

Professor, Department Chair

Department of Communication, Journalism, and Media

Fine Arts Building

nwiencek [at]

(609) 895-5420

Academic Focus: Communication

Exterior shot of the Fine Arts Building