Wednesday, Apr 16, 2025
The exclusive experience is part of the University’s partnership with the NFL team
On April 9, Rider University students had the opportunity to participate in a mock press conference with Super Bowl-winning, former New York Giants wide receiver Amani Toomer. Made possible through Rider’s partnership with the NFL team, the experience was part of a semester-long course dedicated to examining a range of marketing and communications tactics in relation to the Giants.
Giving students a unique, real-world experience, the press conference allowed them to practice their interviewing skills as part of a media scrum. Joined by Caleb Sink, manager of partnership activations for the Giants, Toomer answered a variety of questions about his experience with the media as a player, his transition from the NFL and how the media landscape has changed during his career. Sink provided insight into how the Giants approach branding, social media and collaboration with individual players.
“We are proud to collaborate with the Giants to provide a number of exclusive opportunities for our students,” says Vice President of External Affairs Kristine Brown. “This partnership demonstrates Rider’s dedication to pairing classroom learning with real-world learning experiences.”
Since 2023, Rider has been “An Official Higher Education Partner of the New York Giants.” In addition to opportunities like the mock press conference, Rider students are able to apply for part-time, full-time and game-day internships with the Giants, and participate in case study projects with the team’s leadership as well as community service events.
To learn more about Rider’s partnership with the New York Giants, visit rider.edu/nygiants.
